Since 1976, Racemark International and BMW North America have partnered to make what became BMW’s largest selling accessory—the custom logo luxury carpet floor mat.
Though the automotive industry was once considered a man’s world, Bailey has helped Racemark International grow from a small company in 1972 to the leader in the car floor mat industry with more than 200 employees. In addition to its headquarters in Calhoun, Ga., the company has facilities in New York and Switzerland.
Racemark’s success is due in part to BMW, which encouraged innovation and created a community of BMW suppliers.
“Some of our best friendships were formed at BMW’s Supplier Symposiums. I also had the distinction of being the only female at the business sessions in the early days,” Bailey said.
Racemark and BMW share a passion for innovative engineering and polished aesthetics, resulting in a luxury car mat that matches the car’s interior, provides safety, and enhances the BMW brand.
Mats from GGBailey.com, the company’s direct-to-consumer line, are produced at the same factory and with the same high-quality materials and advanced engineering as Racemark mats.
Racemark International and GGBailey.com are headquartered in Calhoun, Ga.