FILE - This July 15, 2012 file photo shows the Olympic rings displayed outside the basketball arena in the Olympic Park before the start of the 2012 Summer Olympics in London. The Summer Olympics opening ceremony takes place Friday, but the first of 5,535 hours that NBC is showing of the games begins Wednesday with qualifying rounds in women's soccer. With so many different options, viewers need a road map to make sense of it all. NBC is promising that every competition in London will be available to U.S. consumers live, with the bulk of them seen online. (AP Photo/Jae Hong, file)
NEW YORK (AP) — Preliminary estimates show that Saturday night's NBC telecast scored the highest ratings for the first evening of an Olympics competition outside of the United States.
The Nielsen company said Sunday that its measurement of the nation's largest cities showed ratings for the Olympics telecast were up 8 percent over opening night in Beijing four years ago. A fuller measurement of viewership is expected later on Sunday.
NBC was the target of many Twitter complaints on Saturday for not telecasting the marquee men's swimming competition live, instead showing it on tape delay in prime-time. But prime-time ratings are the report card that the company cares about the most and, thus far, viewers are responding to the strategy.
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